Most TV hopefuls want to be an ANNOUNCER.

What is it that makes an announcer’s job look so glamorous. A job which means 100 per cent concentration for 12 hours non-stop each day? Perhaps it’s because the announcer must be a friendly man, acceptable in every one of over two million households.

The announcer is the permanent link between home and studio. Programmes and performers may change by the hour, but the announcer is present the whole time, making anything up to 40 or more appearances every day. These frequent appearances make a firm impact on the mind of the viewer.

The announcer becomes easily recognisable in the the street, on the bus, or in the pub, and he cannot walk across the road without being spotted. Heads will turn and he will overhear the remarks – “Ooh, look, that’s John Edmunds. You know, the announcer on the telly.”

Perhaps it is that little bit of egoism present in every human being that tempts young people to hanker after the announcer’s job.

“For, believe me, life ceases to become normal once you are an announcer,” says John. Sometimes, he has to slip away from a side door in the studio to escape the attentions of fans, some of whom can be quite fanatical, at times.

Not for him the hotel rooms in the city centre – he would be an obvious target for the fans on each week end lie in wait inside Birmingham hotels, hoping to catch a glimpse of their favourites and to get their autographs. John spends his week-ends in very homely and comfortable digs in Erdington, with “the most charming landlady imaginable.”

You see, John is a friendly and sociable chap who likes to meet people away from the glare of the studio lights. He is a homely type – and that is one of the most essential qualities of an announcer. If the station announcer is not a friendly visitor to the viewers’ home, then the station is switched off.

What other qualifications? A pleasant voice? Naturally – but not necessarily a donnish voice, and certainly not an affected one. It must be a voice acceptable to the Black Country, to Shropshire, to the happy, homely Lancastrian and the shrewd and dour Yorkshireman.

What language qualifications are desirable? Well, French is most useful (John Edmunds was a French master before joining ABC Television); Italian is handy, and so is German. If you know a little Greek, Polish, Swahili or Urdu, so much the better.

Does acting experience help? Definitely. Although the announcer must, at all times be of a friendly and happy disposition, there are occasions where acting ability can help him. John Edmunds was recently suffering from extremely painful tooth abcess [sic]. All of the dentists were closed and he faced a ten-hour stint of duty on Sunday. Make-up department, with their pots of magic creams, smoothed out the ‘pain lines’ in his wrinkled forehead, softened down the swelling lump on his face, and brought some colour to his ashen cheeks, but only his acting ability could produce the smiling, happy, trouble free announcer that Sunday.

The announcer must be prepared to speak ad lib at a moment’s notice. There may be a few minutes – or just a few seconds – in hand before the next programme comes on. He must be prepared to speak intelligently and unharried without a script, to millions of viewers, making making up his words as he goes along. His announcement must finish dead on the second, and it must be conclusive.

He cannot break off in the middle of a sentence because the merciless studio clock has beaten him to it. All this he must assess as he goes along – and that’s not easy, particularly when the controller has called him up on the studio ‘talk back’ and told him that he has ‘one minute thirteen seconds to fill, starting in five seconds time!’

Butterflies In The Stomach

What is it like to sit in the announcer’s chair? Very, very lonely. At the other end of that camera facing him are millions of viewers – his friends, but in the studio he is all alone with nobody at his side, not even a cameraman, for the camera is operated by remote control in the adjoining control room.

Once he embarks on his announcements, he is out on his own, speaking in a small studio, with a cluster of monitor sets, clock, cue lights, microphones and cameras just three feet away from him and facing into the glare of the studio lights. And he knows that seven million people are listening, he hopes, to his every word.

“Butterflies?” says John, “my stomach breeds them at the beginning of each working day. But as you go through that day, hour by hour, there comes a time soon when those butterflies have settled down to sleep, and you become completely relaxed. Up to this point you have been acting with all the ability at your command, to appear relaxed, comfortable and easy.”

So there is is. Our announcer must be pleasant looking and have a pleasant speaking voice. He must have a friendly approach to the job. He must be a linguist, and preferably have had acting experience. Oh, and he must be able to control breeding butterflies.

The time – 15.18.09, or nine seconds past eighteen minutes past three. John Edmunds prepares to read an announcement, coming up in 12 seconds time. On the left is the studio monitor which he can switch on to see the actual programme, or himself as the camera sees him. On the front of his desk are his cue lights, red on the left, green on the right. The red light flashing means stand by, and “steady green” means go ahead. The studio clock, known unpopularly [sic] as “That Thing” is surmounted by the small, but all important Announcer’s Camera, which can be moved up and down or sideways by remote control from the COntrol Room, the windows of which can be seen in this picture. On the right of his desk by the arm of his chair can be seen the switch controls for the picture monitor and his microphone, which he switches on and off himself. All this equipment is within three feet of him as he makes his announcements.

Commentary

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One such person was John Ranson, so much so that he kept many mementos of his years at ABC in Didsbury.

Amongst them is this ABC Television transmission schedule for Sunday 28 July 1968, ABC’s last day on air in the north and midlands before management upped-sticks and moved to London to become the dominant half of Thames Television on 30 July.

With a system as complicated as ITV, where there were over a dozen companies serving around 20 distinct advertising areas, swapping some programmes, timeshifting others, networking still more, there was a lot of admin work. The key to the administration of ITV was the use of transmission schedules, detailing down to the second what each company would be doing when. 18 seconds for an announcement here, 28 seconds of commercials there, programmes coming in from one company, programmes going out to another… the transmission schedule governed them all.

For ABC’s last day, John made sure to get a copy of the schedule to keep – he worked in the lines department, supervising the feeds coming in and going out along General Post Office co-axial links as well as ITA microwave connections, so he was entitled to have one. More than that, he popped round and asked staff on duty to sign it, turning it from a memento for him into an important historical document for us 50 years later.

The end of ABC meant upheaval for all staff, even those who would still be doing the same jobs in at the same desks in Teddington as the hours of broadcasting changed. This disruption would lead to strikes and lockouts taking the entire ITV network down in August, but for now it was time to say goodbye.

For administrators Pat and Deirdre, charged with collating this document, typing it up and producing Gestetner cyclographs for everybody who needed one – across the entire network – saying goodbye was done on the last page, with a jaunty drawing of Rediffusion and ABC saying goodbye while Thames emerges beneath.

From memento to historical document to a thing of beauty across 21 pages and 50 years, it’s worth reading in full just to see how complicated and planned television was and is, and how the people behind television usually are the people who love television most.

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Associated-Rediffusion on weekdays in London was stiff and formal. ATV London on weekends was bright and friendly. The difference between the two was clear.

Granada on weekdays in the North was austere and gaunt. ABC on weekends was cosmopolitan and laid back. The difference, again, was clear.

But what to do in the Midlands? ATV’s weekday bright and friendly is not an antonym for cosmopolitan and laid back. Defining the difference between the two was much harder.

ABC Midlands worked hard on this, using different camera angles and studio layouts to that of ATV Midlands for presentation – despite the two both coming from the same room and using the same facilities at the Alpha studios in Aston.

ATV favoured putting the announcer in a fairly tight close-up, little more than head and shoulders, against a plain background with a fixed camera.

ABC had to try to be different. The presentation studio at Alpha was unusually large – not huge by any means, but bigger than the average. That allowed for some freedom for Geoffrey Lugg and the others in ABC’s presentation department. They added a full set – on casters so it could be installed on Saturday mornings and easily removed on Sunday nights – and moved the camera back to present more of the announcer’s body. A low, comfortable chair encouraged the announcer to relax and lean back into the continuity set, compared to the close-up over a desk format of ATV that forced announcers to lean forwards.

This style of presentation was sufficiently different from that of ATV Midlands to stand out – although ABC’s Howard Thomas remained frustrated that he couldn’t compete on image with his weekday rivals in Birmingham – and also different enough to be used in the north during the day until about 1960 (and on Sunday mornings until 1964) for cheaper joint continuity, without diluting the difference between Granada and ABC.

The set itself was flexible, thanks to dotting the shelves with ornaments. Seasonal differences were easy to introduce – fresh flowers in a vase in the spring, more books and fewer knick-knacks in the autumn – and easy to decorate for Christmas and other special occasions.

Of note was the unusual use of the colour version of the ABC triangle logo on the wall – ABC was gone 18 months before colour came to ITV – and, in this picture, a copy of TVWorld, the ABC-ATV jointly owned listings magazine, waiting for the announcer to use to improvise to fill time between programmes.

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An excerpt from ABC TV in Focus, a book given to potential advertisers in February 1963.

Sound – as with light – is a basic dimension of all television. Starting with the symbol and mood-setting theme music, it is an integral and indispensable part of the fabric of every production. So its quality must be perfect; its timing exact; its perspective placed precisely.

During the actual ‘transmission’ of most programmes it is gathered together from three sources within the production area; from microphones on the studio floor, and pre-recorded tapes and gramophone records ‘played-back’ in the Sound Control room of the Control Suite. In programmes like Thank Your Lucky Stars – mimed because it seeks the best in sound and vision; the excellence of quality that can best be achieved under the skilfully controlled conditions of a recording studio, and the free movement of artists and cameras unchecked by the limitations imposed by trailing microphone cables and hovering booms – a great deal of the sound is fed from recordings. In feature programmes like Tempo, and drama series like Jezebel-Ex UK most sound comes from the studio. But wherever it originates, it passes through one common point – the Sound Console. Here, ready and balanced, it is held by the Sound Supervisor for mixing with its picture.

And, as with lighting, each sound sequence – carefully rehearsed, timed, numbered – is pre-cued by the P.A, cued by the Director, checked for final quality by the Technical Supervisor.

In their overall planning for a perfect product, ABC engineers give sound as much attention as everything else. Equipment is picked for its flexibility in performance as well as ease of operation; where anything can be done to raise production quality and efficiency, it is done. The following are only a few of the innovations and facilities they have incorporated in the ABC studio centres.

During the building of the new block at Teddington, one rehearsal room was acoustically treated as a site for ‘live’ musical backings, and for the pre-recording of special sound effects. Next to this was built a soundproof control room and announcers’ booth that allows complex dubbings to be made without spilling into busy studio areas.

The sound distortion network linked to the Sound Console has been switch-coupled to the Vision Mixer so that it will automatically apply to particular shots in a picture run-through. And the output from the console has been split into separate ‘music’, ‘dialogue’ and ‘effects’ outputs so that recordings could be made which foreign buyers can add alternative music to, or dub in some other language. Everything that can be done for good sound… is done.

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